"Out of all our salons who have run a Groupon deal, only about 10% are either planning to (or have already) run a second campaign.".For Groupon to make sense financially, they have to convert 10% of coupon users to long-term customers, but only 1% of them convert.Groupon is about 50% of the deals run by merchants.The question is, is this generalizable for most Groupon merchants? So it has meaningful data about at least one specific sector: beauty salons in the UK and Ireland. "Whenever a salon in the UK or Ireland runs a deal with Groupon, it most likely ends up being processed by Phorest's software," Collins writes. He got that data from a friend who runs Phorest, which does booking software for beauty salons in the UK and Ireland. Account icon An icon in the shape of a person's head and shoulders.
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